Privacy Policy

Effective date: November 15, 2026
Published at: https://heirloominteractive.dev/privacy.html

1. Who we are

This Privacy Policy applies to the Android game Legacy: Generations (the “Game”) and to this website. The company responsible for them, and the data controller for personal information described in this policy, is The Newest Grill LLC, a Montana limited liability company (“we”, “us”, “our”). Our contact details are in section 12.

2. Information we collect

In the Game

The Game is designed as a text-based life simulation. Gameplay information, such as your characters, choices, in-game finances, relationships, and progress, is saved in a local database on your own device so that you can continue playing. We do not receive this saved data.

Advertising data. The Game will show ads served by Google AdMob. Google may collect certain information from your device when ads are shown. See section 5.

Accounts. The Game does not currently require or offer an account. If we add accounts, we will update this policy, and provide a way to delete your account, before doing so.

Saves and backups. Your saves stay on your device. The Game does not offer cloud sync. You may optionally export a save to a local file on your device. App data is excluded from Android system backup, so Android’s backup service does not copy it to your Google account.

Crash reports. The Game does not include a third-party crash-reporting SDK. We rely only on the Android vitals reports that Google Play provides to us in the Google Play Console, which Google collects under its own policies.

Analytics. The Game does not include an analytics tool.

Purchases. The Game has no in-app purchases at launch and is supported by ads only. If we add paid features, we will update this policy and our Terms first.

Narrative text. The Game’s narrative text is written by us, not generated by AI. The Game does not send gameplay text to AI services.

On this website

This website is a static site. It does not use cookies, analytics, advertising trackers, or contact forms, and it does not load third-party scripts, fonts, or content. Our website is delivered through a third-party web hosting and network provider. Like most web servers, the servers that deliver the site may automatically record technical information such as IP address, browser type, pages requested, and time of request, in server logs kept under the provider’s own retention practices. We do not use this information for advertising, and we do not link it to any gameplay data (we do not receive gameplay data).

When you contact us

If you email or write to us, we receive the information you send, such as your name, email address, and the content of your message. We use it only to respond and to keep records of the correspondence.

Google Play

If you get the Game through Google Play, Google collects and processes information under its own terms and privacy policy. That information is controlled by Google, not by us. We may see aggregated statistics about installs and technical performance in the Google Play Console.

3. Information we do not collect

As currently designed, the Game does not ask for, and we do not collect, your name, email address, phone number, precise location, contacts, photos, or microphone or camera data. The Game does not require an account. This does not cover information that Google collects through AdMob as described in section 5. If we change what the Game collects, we will update this policy.

4. How we use information

• Gameplay data (on your device): to run the Game and to save and restore your progress.
• Correspondence: to answer your questions, handle privacy and deletion requests, and keep business records.
• Advertising: the Game is supported by ads. Google uses information collected through AdMob for ad delivery, measurement, and fraud prevention, as described in section 5.
• Technical information: to keep this website and the Game secure and working.
• Legal compliance: to meet legal obligations and to protect our rights.

We do not sell the personal information that we hold, such as your correspondence with us. If we add paid features, we will update this policy first.

5. Advertising

The Game will show in-app ads. Ads are served by Google AdMob, a Google advertising service (“AdMob”). We include the Google Mobile Ads SDK in the Game. Google collects and uses information through AdMob under its own privacy practices; for that processing, Google determines how and why the information is used.

What Google collects through AdMob

When ads are requested, shown, or interacted with, Google collects and uses the following, for ad delivery, measurement, and fraud prevention:

• The Android advertising ID (AAID);
• Approximate location derived from your IP address (the Game does not request precise location for ads);
• Device information, such as device model, operating system version, language, and network type;
• Ad interaction data, such as ads viewed or clicked and diagnostic information about ad performance.

Learn more in Google’s advertising privacy information, https://policies.google.com/technologies/ads, and in “How Google uses information from sites or apps that use our services”, https://policies.google.com/technologies/partner-sites

Personalized and non-personalized ads

Ads may be personalized, meaning chosen using your advertising ID and your past activity and interests, or non-personalized, meaning chosen without that profile, for example based on the context of the app and general signals. Non-personalized ads still involve some data processing for ad delivery, measurement, and fraud prevention.

Consent where required

If you are in the European Economic Area (EEA), the United Kingdom, or Switzerland, or in another region where the law requires consent, the Game will show a consent prompt using Google’s User Messaging Platform (UMP). The prompt lets you choose between personalized and non-personalized ads. You can change that choice later in the Game’s in-game privacy settings.

Resetting or deleting the advertising ID

You control the advertising ID on your Android device. Exact menu names vary by device and Android version, but generally:

• Open Settings and go to Privacy (or Google), then Ads.
• Choose Reset advertising ID to generate a new ID, or Delete advertising ID (or turn off ad personalization) to opt out of personalized ads. After you delete the ID, apps cannot use it, and ads in the Game will not be personalized using it.

The Game is for adults aged 18 and over, and ads in the Game are not intended for children. See section 9.

6. Third parties and SDKs

The Game includes Google’s advertising SDK, described in section 5. The Game does not include any third-party analytics, crash-reporting, payment, or AI service SDKs. The parties we currently expect to be involved are:

• Google AdMob (Google), which serves and measures ads in the Game. See https://policies.google.com/technologies/ads.
• Google Play (distribution of the Game), under Google’s own privacy policy.
• Our website hosting provider, which delivers this website.

If we add any other third-party SDK or service to the Game, we will list it here, state what data it receives and why, and update our Google Play Data safety disclosures before doing so.

We may also disclose information when required by law, or to protect our rights, safety, and property.

7. Retention

Gameplay data stays on your device until you delete it, clear the app’s data, or uninstall the Game. Because we do not receive it, we cannot retain it. Data collected by Google through AdMob is retained under Google’s own policies. We keep emails and letters you send us for up to 24 months, and then delete them, unless the law requires us to keep them longer.

8. Deletion requests and your choices

• Data on your device: you can delete it at any time by clearing the Game’s storage in Android settings or by uninstalling the Game.
• Data we hold about you: if you have written to us, you can ask us to access or delete that correspondence by emailing support@heirloominteractive.dev. We will respond within a reasonable time.
• Advertising: reset or delete your advertising ID and manage consent as described in section 5. To exercise rights over data held by Google, use Google’s privacy controls described in the links in section 5.
• Accounts: the Game does not currently have accounts. If we add them, we will provide an account-deletion option and update this policy first.

Depending on where you live (including the EEA, the United Kingdom, Switzerland, and some US states), you may have rights to access, correct, delete, or restrict the use of your personal information, or to object to its use. To make a request about information we hold, email us at the address in section 12. We will respond as required by applicable law.

9. Children’s privacy

The Game is intended for adults aged 18 and over. It is not directed to children under 13, and ads in the Game are not intended for children. We do not knowingly collect personal information from children under 13. If you believe a child has sent us personal information, contact us and we will delete it.

10. Security

We use reasonable measures to protect the information we hold. The Game stores its data on your device, where it is protected by your device’s own security features. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

11. Changes to this policy

We may update this policy from time to time. We will post the updated version on this page and change the effective date at the top. If a change materially affects how we handle personal information, we will give additional notice where required by law.

12. Contact us

See also our Terms of Use and our contact page.